Albany Pro Musica is the Capital Region's preeminent choral ensemble and chorus-in-residence at Troy Savings Bank Music Hall with nearly fifty years of artistic excellence. Those who attend are devoted, giving APM a Net Promoter Score of 81. Yet the brand had not kept pace with the art. Partnering with Condorita Design of Austin, TX, CoCoWorks is setting a data-driven brand strategy to carry their choral music into the future.

When we began working with SUNY Cobleskill Ag & Tech, their leadership was struggling to lean into their positioning as New York State’s leading public college for agriculture and technology. What started as research on their name, grew to encompass a renewed logo, visual and verbal identity. Today, they advancing their positioning one of the leaders in ag & tech for North America.

Willow Bridge Property Company integrated five regions and over 5,500 employees, building on Lincoln Properties’ legacy. However, outdated values and leadership trainings hindered the development of critical communication skills. Learn how CoCoWorks is helping WB to build a culture of high engagement, clear communication and courageous feedback.